Turn a wide wordmark into a readable small icon
A wordmark that looks excellent in a website header can collapse into a thin line inside a square favicon. The solution is usually a distinct small-size composition, not a larger download.
Measure the shape before exporting
For example, a 4:1 logo fitted into 32×32 occupies roughly 32×8 pixels before extra margins. IcoJet keeps the aspect ratio and adds transparent padding, so it will not stretch the letters or invent a square composition. Remove accidental empty canvas in your editor, then judge whether the remaining shape is still too wide.
Choose what must remain recognizable
Make a separate symbol, initial or simplified brand mark for the small square. Compare it at 16 and 32px with nearby browser tabs. Preserve the recognizable silhouette; omit fine text and decorative details that disappear. Keep the full wordmark for the header rather than forcing every brand element into the favicon.
Test light and dark surroundings
View the candidate on both light and dark backgrounds. A dark transparent mark may vanish against a dark tab; a deliberate outline or background can help. ICO is static and does not automatically recolor itself. If you choose an adaptive SVG for a website, implement and test it separately; IcoJet does not create adaptive SVG favicons.